With the advancement of technology; It can be said that, companies have the need to be in social networks; Thus expanding the firm and reaching a considerable number of people more quickly. Some people use Facebook Ads that allows you to reach many people but in exchange for money.
Most of the most used network is Facebook. However, certain recommendations should be kept in mind, since advertising on Facebook is easy, but taking advantage of performance is often a bit difficult. How to make a successful campaign on Facebook? If you are just starting out with a project, this guide will help you grow your business.
Steps for a successful Facebook campaign
To be successful with a campaign on Facebook you must take into account the following:
- Maintain quality and relevance; The quality of a page on Facebook, is measured depending on the negative and positive interactions that the ad can have towards the public. Positive interactions come from likes, conversions, etc. While denials are the times that such advertisement is denounced or hidden by the public.
- Transmit; It is important to do several tests with the ad, to know which one has the greatest advantage, from there you would see the results of the number of conversions, selecting the best to get the most out of it.
- Use buttons; Every day the fan-pages are improving their functions so that the incorporation of the buttons of “Reserve” or “Buy” have facilitated the interaction of the user with the page of the company; Without having to leave Facebook.
- Have personalized audiences; These are groups of people that visit your page, so you can send messages offering them the sale of your products or services; Facebook gives you a code which you enter in the web page that has the purpose of capturing all the visitors of said page.
- The clusters; Allows you to save time, grouping the public according to the interests of each and they are kept to use them as many times as necessary.
- Upload video on Facebook; Is essential for business communication, it is often more relevant than a text ad or any static image. One of its advantages is that you can create complete and seductive messages visually for users.
How to make a successful campaign on Facebook? To make this possible you should follow a series of digital marketing steps, which will allow your business to have greater sales flow.